Autumn/Winter 2012 Collection Press Release

Born in Wales, U.K. and now resident in China at the Raffles Design Institute, Elliott J. Frieze launched his eponymous debut Women's wear and Menswear Collection at London Fashion Week in February 2010 with acclaimed model Jacquetta Wheeler and rock-royalty princess, Amber Le Bon.  His loyal celebrity following include British actress Anna Popplewell who closed his Spring/Summer 2011 Collection.

On the verge of his first decade in the Fashion Industry having also co-founded the QASIMI label in August 2007 and dressed super models including Yasmin Le Bon, Lily Cole and the legendary Carmen Dell’ Orefice, Elliott is launching his FRIEZE by Elliott J. Frieze label.

Autumn/Winter 2012, ”Britannic Retrospective”, coincides with the Diamond Jubilee of Her Majesty Queen Elizabeth II and the London 2012 Olympic Games.

This seasons 35 Look Autumn/Winter Collection launching at Shanghai Fashion Week in April, continues to embody his natural design ethos, celebrating British tailoring entwined with modernity. Alongside elegant drapery and an amalgamation of textures, Elliott continues to drive the boundaries of classic tailoring.

Lambs wool, cashmere, exotic leathers, organza and satin silks embellished with embroidery and semi precious stones together with custom print are key to his collection that celebrates this truly British collection.